How To Be a Balcony Tourist
Disclaimer: We are not associated with IKEA in any way, nor have we been paid to write this. Though we wouldn’t mind at all collaborating with them.
We don’t have any marketing background but this is our honest opinion and impressions or in other words, what type of events we would like to see more happening in Sofia.
Summer in Sofia means fewer people but cooler events and festivals that make the urban heat more bearable. What’s the worst thing that could happen to you in the summer? Being stuck in the city working while your friends are chilling by the sea. Luckily, you are not the only one! More and more events are organised with this thought in mind. We are currently writing this post from a very relaxing (peaceful) spot – a garden that houses an “open office” for a week. Entrance is free, the wi-fi is fast and people are welcome to drop by and use it as a temporary independent office.
But the aim of this post is to share another experience – how we recently became tourists visiting a balcony. Let us explain! For a second year in a row, IKEA organised a “Balcony Tourist” (Балкон Турист) event transforming people’s balconies into functional designer spots where you can forget for a while that you have to work and you are not on vacation. Is it a marketing campaign that will make people talk about them and drive sales to the company? Sure. But we really love brands that manage to come up with innovative and fun marketing campaign. The type of advertising that is modern and answering urban problems and needs. It also connects people, gives you new experiences and lasting memories, shows you how you can use the product it advertises in many ways. In this particular case – the aim is to give you inspiration on how to use the space at home (specifically your balcony) and arrange it in the best way possible. If you are thinking of your tiny balcony as too small, you might be oblivious to its potential to become your next favourite place in the summer evenings. There are so many flexible, inexpensive and creative solutions that you can use, create yourself (DIY) or simply buy if you don’t have time. Teddy is already planning how to use eco pallets for her balcony, but even some led lights can really make a difference in the evening. A quick search on Pinterest can give you countless easy to do ideas to start with.
You can book a balcony for up to two hours, leaving your phone number and facebook profile. They will send you a confirmation e-mail with the address and you are good to go on a balcony “trip”. Food and drinks are up to you. Some balconies have BBQ so you can even make some hamburgers or roasted veggies with your friends. Ikea left us some ciders to make the stay as relaxing as possible. We also brought refreshing Bulgarian craft beer Aylak and abundant amounts of cherries and figs for a light and healthy snack. The balcony we chose was rather small but had a lovely nautical vibe decorated in blue and white with a special key accent – the owner’s surfboard on the wall – instantly making you think of beaches and riding the cold sea waves. The magnificent view of the mountain was an added bonus, bringing a calm and peaceful feeling.
Hurry up, there are still some free hours on the website that you can book and do something new. In case you are already sunbathing on the seaside, we are quite jealous, but you can go check the balcony in Varna! Yes, they made one there as well.